Have you heard about Threads?
This new platform launched by Instagram, a direct competitor of Twitter, has brought a new opportunity for creators. But the question is – have you explored the potential of Threads for content creators? Come, let’s find the answer to this question in this blog.
Table of Contents
What is Threads Platform?
Threads is a microblogging platform, which is connected with Instagram. Here, you can share short text updates, images and videos, and automatically sync your Instagram followers.
Threads user interface is just like Twitter, but being a part of Instagram’s ecosystem, engagement on Threads looks quite promising. There are many folks quitting Twitter and shifting to Threads as they get better engagement here.
Can content creators monetize their Threads page?
Yes, as a content creator you do get paid for posting directly on Threads. There are mainly 2 methods of growing on Threads – Direct Method and Indirect Method.
Though there is no structured monetization program launched for Threads, like Reels Bonuses or Subscriptions on Instagram. But if you look at the past record of Instagram, it keeps introducing new ways to reward creators.
Threads has also started experimenting its Bonus plan for content creators! Yes, you read it right, very recently this option has been introduced on Threads as – Threads Bonus Plan!
Direct Method: Threads Bonus Plan
What is Threads Bonus Plan?
Instagram has launched a limited bonus program to incentivize creators for Threads. Eligible creators receive bonuses for completing specific milestones on Threads. These milestones can be based on engagement, reach, or content frequency.
Eligibility:
As of now, this plan is invite-only and available to select creators only. If your account is verified on Instagram and you have good followers and engagement on your Threads, you can be considered for this plan. If you are selected for the Threads Bonus plan, you will receive a pop-up notification and an invite from Threads on your Instagram’s professional dashboard.
To receive direct bonus payments, you need to comply with the Instagram creator incentive terms in addition to the program rules applicable for bonus.
Note: Once you are selected in the Threads Bonus program, you will have to set up bonuses on Instagram before your eligibility expires. The Threads bonus program may vary from creator to creator.
3 factors that decides the potential of Threads for content creators:
- Performance of your Thread Posts
- Number of Posts you create
- You need to gain a minimum threshold before you receive the bonus payout.
Comparison with Instagram Monetization:
Threads Bonus Plan is similar to Instagram’s Reels Play Bonus or Subscriptions. But it is still in the experimental stage and is not available to every creator.
Content that is NOT ELIGIBLE for Thread Bonus Program:
Your Thread post is not eligible for the Bonus payout if it:
- violates copyright laws OR Instagram Content Monetization policy
- has watermark/another brand’s logo/trademarked logo
- is a branded content
- is written in a different language that Thread Bonus program does not support
- has fraudulent engagement
- is deleted or achieved
- is shared on Threads from Facebook or Instagram
- has less than 2.5k eligible views
- doesn’t include text
Indirect Method: Huge Opportunity for established Content Creators
Here are some methods by which you can start generating passive income indirectly by posting content on Threads:
1. Brand Collaborations & Sponsorships:
Brands always want to work with active creators on new platforms. If your content is unique and engaging, then the chances of sponsorship are high.
2. Affiliate Marketing:
You must have heard about affiliate marketing. By sharing affiliate links on Threads, you can generate sales and generate commissions.
3. Driving Traffic to Other Platforms:
Using Threads, you can promote your YouTube channel, blog or online store, and generate revenue from there.
4. Building Authority:
By creating good visibility and a strong niche, you can grab consulting or freelancing opportunities by showcasing your expertise.
Tips to maximize your growth potential on Threads:
- Create high-quality and engaging posts.
- Regularly interact with your followers.
- Stay updated with new trends and topics.
- Provide value in content that will work for the audience.
Future Potential of Threads for Content Creators
Experts believe that the future of Threads is bright as people are already switching from X to Threads. Monetization options on Instagram have been quite successful, and this trend can be carried forward to Threads as well. Competition on Threads is comparatively less and hence with patience and a smart strategy, you as a content creator have great opportunity to build a large follower base and grow on Threads.
Conclusion
Threads is an exciting platform with a lot of potential for creators. Other than the direct threads bonus program, there are many indirect ways you can explore to grow on Threads.
How do you use Threads and what potential do you see in it? Do let me know by commenting!
If you loved reading this article and if it has added some value to your learning journey, please do check out other articles related to opportunities to grow online:
1. Top 10 Online Business Ideas for 2025
2. How to Start Drop Shipping Business? A 10 Step Ultimate Guide for Beginners
FAQs
Yes, with the latest rising usage of Threads in US and other countries, Meta is encouraging content creators by offering financial incentives via its Threads Bonus Program. This step would boost its app engagement and attract more content creators to use Threads.
Yes, if you are eligible and invited to become a member of the Threads Bonus Program. This is an invite-only program where content creators are encouraged to post more of engaging content and earn incentives in return. If you have a good follower base, you also get an opportunity to get paid by indirect means such as collaborations, sponsorships, affiliate commissions etc.
Yes you can monetize your Threads page directly by becoming eligible for its Threads Bonus Program. You need to comply with the Instagram Creator Incentive terms and program rules applicable to bonuses on Instagram. Meta is paying up to $5000 for posts that are going viral on Threads (conditions applied).
Based on the number of thread posts you create and its engagement, you become eligible for the Threads Bonus Program. You get an invite directly from Threads with a notification on your Instagram Professional Dashboard. This invite is subject to complying certain terms and conditions.