Introduction
If you are planning to earn money on Instagram, then choosing the right niche is a very important step. Once you find your niche and gain expertise and skills in it, you will be able to solve a lot of problems of your audience and will also be able to bring innovative solutions and learning to them.
In this article, we will talk about top 7 profitable Instagram niches that will help you grow in social media platforms like Instagram and YouTube in 2024.
What Is a Niche?
If you are looking for a guaranteed success on Instagram and build a community, it is important you select a specific Niche for your Instagram channel. Let us understand in simple language what a Niche is. It reflects a specific area or category or topic of your interest that also resonates with your audience on Instagram.
Choosing a Niche is tricky, it may happen that you are excited about a topic but the market demand from your audience is not for that topic rather some other category that may be trending. Hence before deciding your Niche, it is advised that you do a proper background research and find out which Niche is trending in the last 30, 60 or 90 days. This picture can help you decide your Niche with a better clarity.
I have discussed more about Macro/Broad and Micro Niches in another Blog of mine. You can have a look for better understanding. Examples of some broad Niches are Fashion & Lifestyle, Health & Fitness, Travel, Beauty and Skin care, Food and Nutrition etc. Your Instagram content should be focused around your selected Niche so that you can build a community of loyal audience with matching interest frequency. Niche based Instagram pages have a better scope to grow when compared to a General Niche based page.
Why choosing a correct niche is important
Choosing a correct and relevant Niche can be a game changer for your Instagram growth. If you keep posting random topics then your audience may get confused and your growth will be slowed down. You will not be able to build a follower base with same set of interests. A focused Niche allows you to have a strong branding of you as a person or your Instagram page and you also get a chance to become an expert in that Niche. This builds your credibility and chances of getting followers, quick growth, sponsorships, and collaborations etc. increases.
Top 7 Profitable Instagram Niches in 2024
The importance of Instagram in 2024 is going to be two-fold compared to what it is now. Making content in relevant niche can one of the biggest factors for your success in content creation journey on Instagram. If you want to become a successful influencer and a content creator on Instagram, you need to check the Top 7 Profitable Instagram Niches:
1. Pet Care and Training
The population of people having pets has increased to 10X compared to last 10 years and it is at a growth of 12% every year. Pet parents not only love their pets but also seek advice and tips to make them happy and give them a healthier and hygienic lifestyle. Pet care and training is soon going to become a booming niche in 2024 especially in dog training, pet grooming and healthy pet food categories. If you are also a pet lover and spend most of the time with your pet/s, then you must be having good knowledge about pet care and training. Considering this niche for your Instagram page can be a good option for you.
2. Personal Finance and Investment
Financial literacy and personal finance are an evergreen topic. Economic downturn and recession post after Covid 19 pandemic has forced people to become more conscious about managing their personal finances and take smarter investment decisions to secure their future. Each one of us strives to manage our finances proficiently which is why we constantly seek financial advice and new ways to multiply our savings. Hence finance related content will be in high demand in 2024.
Financial literacy and personal finance are an evergreen topic. Economic downturn and recession post after Covid 19 pandemic has forced people to become more conscious about managing their personal finances and take smarter investment decisions to secure their future. Each one of us strives to manage our finances proficiently which is why we constantly seek financial advice and new ways to multiply our savings. Hence finance related content will be in high demand in 2024.
3. Travel and Adventure
If you are a travel freak and love exploring travel destinations then this can be the perfect niche on Instagram to choose. You will never run out of content if you choose this niche. Travel enthusiasts are constantly searching for unique destinations to explore, budget-friendly travel tips, adventure corners, and such searches have been on its highest peak during the holiday season.
Travel industry being the most affected sector during Covid 19 pandemic has since seen a great shift. Corporate folks and youngsters now seek destination having a close connection to nature and tranquility. Your content can be highly beneficial to them and they would love to gain more knowledge about it through your Instagram page.
4. Sustainability and Eco-friendly lifestyle
People and the Government worldwide have started taking serious actions to save environment and incorporate sustainable lifestyle in both urban and rural areas. I have heard about many corporate professionals leaving their million-dollar jobs abroad are coming back to their respective countries and started sustainable and eco-friendly startups/businesses and lifestyle. They have been creating a fabulous content diary on their Instagram page with a good chunk of fan following.
In 2024 sustainability and ecofriendly lifestyle is expected to become popular soon amongst the social media platforms. You can create content around sustainable fashion, zero-waste tips, DIY for upcycling or recycling, share knowledge about organic farming and businesses dealing with organic products, green living, rain water harvesting, benefits of solar energy. Such content can be highly engaging for middle-aged audience, many of whom may be planning to start something similar in near future.
5. Food and Nutrition
Food vlogging and recipe contents has been always a popular niche on Instagram. You get to reach out to mass audience, irrespective of age, in a much quicker way. In 2024 health-conscious food trends such as plant based vegan diets and nutrition focused meals may have a higher demand compared to the current scenario. If you are passionate about cooking and healthy eating, this niche offers a golden opportunity to expand your Instagram page’s reach and engage with a wider set of audience. You may get a good exposure and approached by popular food brands for collaboration and business.
6. Online Business and Entrepreneurship
People have started looking for passive incomes other than their regular jobs or businesses as the cost of living has tremendously shot up. By 2024 online business and entrepreneurship may become a leading niche. You can create content on multiple topics such as business tips, stock market, business growth hacks, AI based business tools, strategies and ideas for startups, freelancing, business opportunities, business trends etc. and build a loyal audience for your Instagram page. This niche is beneficial for high value collaborations, mentorships and business events.
7. Mental Wellness
This niche has been quite popular and well-established in the USA, but with growing awareness in India, many people have started recognizing its importance and adapting it in their daily lifestyle. This niche will soon be getting traction by half of the urban population in India. In today’s fast paced lifestyle, issues like stress, anxiety, burnout and depression have become very common amongst working and business class. People have started giving more importance to mental health.
Mental wellness content category can also be clubbed with other sub-niches such as yoga, meditation, healthy diets, to make it more reachable to a wider audience. If you are into psychology or enjoy learning skills about mental wellness and mind activities, you can always explore this niche and create content around it.
You can also create content on mindfulness practices, stress & anger management tips, mental health awareness, emotional wellbeing and self-love.
Benefits of finding the right Niche on Instagram
Engagement: Selecting right Niche will give you an engaged audience who is genuinely interested in your content and would like to see more of it. You get followers, likes, saves and shares for your posts too. Remember, you can get engagement only if your content is unique, original and valuable.
Good Brand Deals: Brands keep looking for content creators who have focused niche-based Instagram Pages as it becomes easier for them to promote their products or services to the right and targeted category of customers who are also your loyal followers. Chances of getting great Brand Deals increases and you get referrals from your existing brands if they like your work. So, this may also channelize a consistent source of revenue from your Instagram page.
Faster Growth: Your profile’s growth will be consistent and faster because your content will be focused around a specific topic that would attract more followers to your Instagram page. Doors to multiple source of revenue generation like affiliate earning, influencer marketing, sponsored events, etc, also opens up for you.
Build Expertise: If you are starting to build a community on Instagram for the first time, it may happen that you may not get a good response initially but being consistent at least for 3-5 months using planned strategy and working on the same niche, gives your opportunities to learn a lot. You will see the change and improvement in yourself and in your content too.
Start a page with an intention to build a community and give something valuable to the audience, it can be in any form – news, entertainment, knowledge, skills, etc. When you keep working on a same niche from a long time you may become an expert in that field provided you learn from your mistakes and try to become better every time you post your content and engage your viewers. This enhances your credibility and influence exponentially.
Proven strategies to find a Niche on Instagram
Focus on your Interest and Passion: Create content only on those topics or areas which you genuine love or enjoy doing in your daily life. This may be a difficult nut to track initially but once you have got your topic of interest, you will find many ways gradually to grow on Instagram. By following this your content will be authentic and you will be consistently working to grow your Instagram page.
Strong Market Research: Try to do strong market research to find out which niche is trending in last 30-90 days, and find out the competition level in that niche. Please note, niches that have low competition and high demand are the most trending niches considered in the market. If you really want to know top 10 tips about market research, please do not forget to comment at the end, and I will try to create a separate article on this point.
Audience Analysis: After one or two months of posting content, try to analyze data from your professional creator dashboard. Analyze who all are following you, what is their age groups, demographics (language, location etc.), in which topics they are showing more interest and engaging with your content etc. Keeping all these points in mind, synchronize your content and streamline or channelize niche on your Instagram page.
Keep Experimenting: If you are confused in the beginning then keep doing experimenting with different topics. Gradually analyze and find out which topic brings you more engagement and response. Please note, consider at least 15 content posts from same category and consider the average response and engagement rate. Once you have got the topic, continue making content on the same.
Be Consistent: Once you have identified your Niche, keep posting the topics from that niche on a consistent manner. You will see your profile grow gradually you will build a community of loyal organic followers on your Instagram page.
- Health and Fitness
- Travel and Adventure
- Pet Care and Training
- Food recipes and Food Vlogging
- Digital Marketing and Freelancing
- Sustainable Lifestyle
- Startups and Business Growth
- Investment Tips & Stock Market
Yes Instagram theme pages tends to give you a better response than general theme pages. You should select a right niche for your Instagram Theme page. Here are some examples of most profitable instagram niches to consider – Travel and adventure, food vlogging, Podcast learning about success story of famous men/women, Lifestyle, etc. You get a chance to create variety of endless content in these types of themed pages.
- Niche 1: Freelancing and making money online
- Niche 2: Tech and AI
- Niche 3: Personal Finance and Investment Tips
- Niche 4: Cooking & Food Vlogs
- Niche 5: Health & Mental Wellness, Self-Love
- Niche 6: Lifestyle
- Niche 7: Digital Marketing
The most profitable Instagram Niches are:
- Food
- Business and Entrepreneurship
- Online earning and Business Ideas
- Health and Fitness
- Mental Wellness
- Parenting
- Sustainability and Eco-friendly Lifestyle